Food Labeling

The March issue of Food Technology arrived and as always I turned to the last page, which is Perspectives*. This month Joe Regenstein has a very good comment about labeling and hiding information from the consumer is hurting the industry.  As he says:

The irony is that the activist community has had much more success in attacking the food industry for not labeling products than it really has had in convincing consumers that the technology is bad for them.

He goes on to protest about the misleading labeling, that really has no meaning:

And finally, what about all those terms we’re sticking on our labels (and in our advertising) that are sometimes justified but just as often plainly misleading?  For example: free range, natural, local. When these words are misused, we  not only cheapen the words,  but we cheapen the entire food industry.

So get with the act, food industry folks and tell what is really in our food.

*It is online too, but as a pdf file